Manager Marketing Barrow Foundation

Hello humankindness 

Located conveniently in the heart of Phoenix, Arizona, St. Joseph's Hospital and Medical Center is a 571-bed, not-for-profit hospital that provides a wide range of health, social and support services.  Founded in 1895 by the Sisters of Mercy, St. Joseph's was the first hospital in the Phoenix area. More than 125 years later, St. Joseph's remains dedicated to its mission of caring for the poor and underserved.

About Barrow Neurological Institute

Barrow Neurological Institute at Dignity Health St. Joseph's Hospital and Medical Center, located in the heart of Phoenix, Ariz., is an international leader in the treatment, research, and education of brain and spinal diseases, conditions, and injuries. Barrow consistently ranks as a top center for neurology and neurosurgery in the U.S. News & World Report rankings of best hospitals. It also is the only hospital in the nation that is triple certified by the Joint Commission in Traumatic Brain Injury, Spinal Cord Injury, and Stroke. The Institute performs more neurosurgical procedures annually than any other facility in the United States. Barrow is home to a Level 1 trauma center, CARF-accredited neuro-rehabilitation programs, and more certified neuroscience registered nurses (CNRN) than any other hospital in the world. A decades-long destination for neuroscience education, Barrow is ranked second in the nation for reputation by Doximity for its neurosurgical residency program. For more information please visit our website, Barrow Neurological Institute.

As Marketing Manager for Barrow Neurological Foundation (BNF), this position is responsible for the development, implementation and evaluation of marketing plans, activities, and promotional initiatives to align with and achieve organizational goals. Working closely with digital, content, and communication teams, the Marketing Manager will lead project management efforts to ensure timely progression for approvals, production, and completion of marketing initiatives and projects. This position will oversee reporting and tracking of departmental metrics, as well as function as the point of contact for internal and external resources, business partners, and vendor relationships.

Essential Functions:

• Provides leadership in marketing strategy development, as well as project and program planning; creates strategic, tactical and implementational plans.
• Develops, implements, and manages marketing initiatives, campaigns, and other promotional activities in accordance with marketing plans. Establishes project plans, budgets, and tracking processes. Evaluates and reports results.
• Works with marketing team members as well as business development, service line leaders and program administrators to develop marketing plans, activities, and promotions programs.
• Works with designated advertising agencies, CRM partners, design consultants, writers, freelancers, printers, and other external sources to create, develop and implement marketing programs and tactics; manages business partner and vendor relationships and agreements.
• Develops and manages a variety of relationships and resources, both internal and external, in the application of expanded marketing capabilities.
• Establishes evaluative criteria for monitoring the effects of marketing and related communications to help ensure the desired results and its appropriate tracking.

• Oversee development, execution, and reporting of digital marketing strategic plans inclusive of email marketing, website development and content management, social media engagement, paid advertising, and analytics.
• Stay up-to-date on developments and trends in digital technology and marketing automation to provide innovative strategies and use case recommendations to leadership.

Minimum Experience and Education Required:

• 4+ years of experience in business, marketing, marketing communications or related field.
• Bachelor's degree or a combination of education and/or additional job related experience may be substituted in lieu of the degree required.

Special Skills Required:

• Marketing management, account management, project management or related capabilities.
• Self-starter requiring minimal supervision; excellent planning, organizational and team management skills.
• Excellent verbal and written communication skills, including proficiencies in marketing communications, digital and social communications.
• Ability to work collaboratively with marketing team members, business partners and vendors, as well as with administrative and clinical leaders.
• Highly organized, with a strong ability to manage multiple projects in a fast-paced environment.

Preferred Education, Training, Knowledge, Skills and Abilities:

• Master's Degree
• Proven experience in developing and executing successful marketing strategies.
• Proficiency in digital marketing tools and platforms, including Adobe, SalesForce, Google, and Hootsuite.
• Strong understanding of SEO, SEM, social media marketing, and online advertising.

We offer great benefits to support you and your family, including:

• Medical/Dental/Vision Insurance (no premium option for employee benefits)
• Flexible spending accounts
• Matching 401(k) retirement program
• Fully Funded Pension Plan
• Paid Time Off (PTO)
• Tuition Reimbursement
• Mental Health Benefit
• Employee Life Insurance
• Eligible for annual incentive pay based on company performance
• Relocation assistance if applicable
• Dignity Health now offers an Education Benefit program for benefit-eligible employees in Arizona. This program provides debt relief and student loan assistance to help you achieve your goals. Full-time employees can receive up to $18,000 over five years, while part-time employees can receive up to $9,000. Join our team at Dignity Health to take advantage of this amazing opportunity!