Program Manager, Branding Implementation

Inspired by faith. Driven by innovation. Powered by humankindness. CommonSpirit Health is building a healthier future for all through its integrated health services. As one of the nation’s largest nonprofit Catholic healthcare organizations, CommonSpirit Health delivers more than 20 million patient encounters annually through more than 2,300 clinics, care sites and 137 hospital-based locations, in addition to its home-based services and virtual care offerings. CommonSpirit has more than 157,000 employees, 45,000 nurses and 25,000 physicians and advanced practice providers across 24 states and contributes more than $4.2 billion annually in charity care, community benefits and unreimbursed government programs. Together with our patients, physicians, partners, and communities, we are creating a more just, equitable, and innovative healthcare delivery system.

This is a remote position with 25%-50% travel.

This position supports the South Region: Texas, Kentucky, Tennessee, Arkansas and Georgia

Job Summary and Responsibilities

The Program Manager, Brand Implementation, plays a central role in bringing CommonSpirit Health’s brand to life across the South Region. As part of a national brand transformation already underway in other markets, this role is responsible for managing the local execution of a new system name, visual identity, and communications approach. This is a unique opportunity to lead complex, visible work that unifies the identity of one of the nation’s largest healthcare systems.

Reporting to the South Region Brand Director of Marketing & Creative, and collaborating with the National Brand Team, this position leads detailed planning, coordination, and rollout activities across multiple markets. The Program Manager ensures all implementation efforts—from signage and digital asset updates to patient materials and campaign launches—are delivered efficiently, accurately, and on schedule. This leader also oversees Program Coordinators, manages vendors, and contributes to training, documentation, and knowledge-sharing across the region.

⦁ Serve as the operational link between market implementation teams, the Hybrid Implementation Team, and the Region Brand Lead.
⦁ Work closely with vendor and agency partners to ensure the success of the implementation activities
⦁ Support preparation of materials and reporting for leadership and cross-functional working groups.
⦁ Provide programmatic updates to the regional team and collaborate with the system brand team for alignment and guidance.
⦁ Help capture metrics and insights related to brand activation, contributing to both local learnings and system reporting.

Required Qualifications and Experience

⦁ Bachelor’s degree required (or equivalent experience in graphic design, marketing, communications, or a related field)
⦁ 5+ years in project or program management, ideally with experience in healthcare, marketing, or change initiatives.

⦁ Demonstrated ability to manage multiple concurrent projects across functions and geographies.
⦁ Experience with implementation planning, stakeholder coordination, and change readiness.
⦁ Ability to navigate matrixed organizations and build consensus across teams.
⦁ Proficiency in project management platforms and collaboration tools (e.g., Smartsheet, Asana, Google Drive).