Digital Marketing Specialist Barrow

Hello humankindness

Located conveniently in the heart of Phoenix, Arizona,St. Joseph's Hospital and Medical Center is a 571-bed, not-for-profit hospital that provides a wide range of health, social and support services. Founded in 1895 by the Sisters of Mercy, St. Joseph's was the first hospital in the Phoenix area. More than 125 years later, St. Joseph's remains dedicated to its mission of caring for the poor and underserved. We are extremely proud to be a nationally recognized center for quality quaternary care, medical education and research. St. Joseph's includes the internationally renowned Barrow Neurological Institute, Norton Thoracic Institute, Cancer Center at St. Joseph's, Ivy Brain Tumor Center, and St. Joseph's Level I Trauma Center (which is verified by the American College of Surgeons). The hospital is also a respected center for high-risk obstetrics, neuro-rehabilitation, orthopedics, and other medical services. St. Joseph’s is considered a sought-after destination hospital for treating the most complex cases from throughout the world. Every day, approximately 20 percent of the hospital’s patients have traveled from outside of Arizona and the United States to seek treatment at St. Joseph’s. U.S News & World Report routinely ranks St. Joseph's among the top hospitals in the United States for neurology and neurosurgery. In addition, St. Joseph's boasts the Creighton University School of Medicine at St. Joseph's, and a strategic alliance with Phoenix Children's Hospital. St. Joseph's is consistently named an outstanding place to work and one of Arizona's healthiest employers. Come grow your career with one of Arizona's Most Admired Companies. Look for us on Facebookand follow us on Twitter. For the health of our community ... we are proud to be a tobacco-free campus.

As a Digital Marketing Professional, you will provide strategic expertise and dynamic execution in guiding our online presence, profoundly impacting our brand visibility and engagement with target audiences.

Every day you will expertly develop and implement digital campaigns, analyze performance metrics, optimize content for various platforms, and meticulously track trends to maximize reach and drive measurable results.

To be successful, you will demonstrate outstanding creativity, strong analytical skills, and a proactive, data-driven demeanor, contributing to robust online growth and effective brand communication.

• Support strategies to drive customer acquisition and engagement through digital channels, such as search engine marketing (SEM), social media marketing, email marketing, and online advertising.
• Utilize data analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions to optimize customer journey and increase conversion rates.
• Collaborate with internal stakeholders to develop, optimize, and maintain the organizations website content, including landing pages, blog posts, and customer resources, ensuring that it is user-friendly, accessible, and up-to-date with relevant information.
• Manage organization’s social media accounts, including content creation, scheduling, responding, and managing feedback to enhance the organization’s online reputation.
• Support social media strategies to enhance brand awareness, increase followers and engagement, and drive website traffic.
• Support and monitor paid advertising campaigns such as search, social media, and display advertising to optimize campaign performance and maximize return on investment (ROI) to achieve campaign objectives.

Required

• Bachelors Other in marketing, communications, or a related field., upon hire and
• 4-6 years Minimum of 4 years of experience in marketing, digital marketing, website development and management, or related disciplines. and
• Proven experience in developing and executing successful digital marketing strategies. and
• Proficiency in digital marketing tools and platforms, including Adobe, SalesForce, Google, and Hootsuite. and
• Strong understanding of SEO, SEM, social media marketing, and online advertising.

Preferred

• None, upon hire